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Social media isn't just for kids anymore. It's an essential part of doing business.

Your customers connect with you and build relationships that strengthens their loyalty to your business.

If you're overwhelmed by all the advice and options out there: we're here to help.

Check out this essential guide on making the most out of social media:


  • Frequency matters
  • Get in on influencer marketing
  • Be selective with which sites you use
  • Check out your competitors
  • Join groups
  • Get the visuals right
  • Don't skimp on your profile descriptions
  • Comment (be social)
  • Share (spread the love)
  • First: Friend and Follow
  • Consistency matters


Frequency refers to the number of times a customer interacts with your brand.

This is a well-known concept in traditional advertising, but it often gets overlooked on social media.

Businesses that publish roughly 2 posts per day see much higher engagement than businesses that post a few times a week.

Everything is balance, however. It's better to post a few times a week with good posts than spam followers every day with useless content.

We've found the number of effective posts per week depends on the number of interactions a customer would have with your business.

If you're a restaurant and your ideal customer will interact with you daily, your social media should be an extension of that by posting 2+ times a day.

If you're a medical specialist where your customers will interact with you on a monthly basis or longer, your social media should be doing just enough that they don't forget about you with 1-2 posts per week.


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Your Local Digital Partner

You know that your business needs to do a better job connecting with your customers in an ever-increasing digital world. Every business can benefit from a smart, coherent digital marketing strategy. We understand this and we also know how difficult it can be for many businesses to accomplish this on their own. Priority Digital is here to help you tap into a powerful suite of tools that will enable your business to connect with customers like never before: Websites, Social Media, Email, and Digital Marketing.

Priority Digital is the digital division of Priority Communications. Our marketing specialists from each division will be working together to help your business capitalize on the powerful combination of radio and digital advertising.

Call usĀ at (814) 375-5260 to get started!

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Priority Digital

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